Vivat – Fashion With A Conscience

A lawyer with a keen sense of design, Devangee Ganatra combined her skills accumulated over the years spent as a lawyer and her impeccable sense of fashion to co-found Vivat. It was during her travels that she noticed that there was nothing that offered one-of-a-kind jewelry with high quality materials at affordable prices. This led her to take the plunge from a lawyer to an entrepreneur and she started Vivat.       

A jewellery design company, Vivat prides itself on giving Indian artisans a global platform by working at the grassroot level and fusing traditional Indian designs with contemporary influences. They also aim to make sure that the local craftsmen are not left behind by working with them, side-stepping any middlemen or wholesale stores for materials. Their commitment to helping the karigars shines through their rule of a percentage of every sale they make going back to the artisans.

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A stellar example of their unique brand is the shine necklace, built from natural river pearls and pink crystal stones, with an enchanting gold finish. Another crowd favorite, the pencil panel pants are handmade from cotton silk, with stitched printed panels. Set to hit the runway soon, their newest collection features industrial elements fused with Indian spiritual charms – a delightful blend of metals, stones and cords!

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A challenge that Devangee faced was overcoming traditional mindsets which she experienced while first working on designs with her craftsmen. But, she believes that you can overcome any hardships by having faith in yourself and she now has a comfortable work relation with them. She attributes her strength to persevere to the loving support of her family and husband.

Circle Ring

When not founding companies and shattering the glass ceiling, Devangee enjoys reading and traveling with traveling being a constant source of inspiration to her.

With a view to sustaining business in this competitive market, pricing becomes crucial. This has not been a problem for Vivat with their USP as a brand being affordability along with exclusivity which assures their buyer that they won’t find ten other people wearing the same design. With fashion defining the latest trends along with our likes and dislikes, Vivat believes in classic designs and fair trade. Ensuring a better life for their artisans and their children is as much a part of their brand as is heroing vintage Indian designs. Vivat truly is fashion with a conscience.

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Want to get your fill of Vivat’s jewelry? Visit them here now-!

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